The Top 10 Latest SEO Trend of 2022

In today’s guide, we will be looking at the top 10 latest SEO trends of 2022 and why you should follow this guide thoroughly to get the latest SEO trends for your site.

In today’s post, we will discuss the top SEO trends and different speculations about how these SEO trends will become better in 2022.

Top 10 Latest SEO Trend of 2022

1. IndexNow

This protocol is one of the most used protocols that Google uses. It is an open-source engine that Google uses to find new content. It uses the push method instead of the pull method. When the website integrates with the IndexNow API, it will update different content and show the information on search engines. The faster the indexing, the more efficient the process becomes.

The current indexing process leaves a lot of carbon footprint, and IndexNow helps to reduce the carbon footprint more. Google bots no longer have to spend extra time recrawling pages, and it saves a lot of energy on the servers.

2. MUM

The biggest jump happened when RankBrain appeared and then BERT later on; there is another epoch that people call the MUM. MUM stands for Multitask United Model.

Based on the announcement made by local experts, it is 1000 more times more effective than the other protocol called BERT. It can also do multitasking that lets you analyze video, photos, and text in 75 different languages, giving everyone different answers to complicated search queries.

Other search engines are still testing MUM, but it will soon come out of lab results and become a part of the Google Search system. This is one of the top 10 latest SEO trends of the year.

3. Passage Indexing

There is a new announcement from Google about a brand-new algorithm that people call Passage Indexing. If you are someone that creates long-term content that cannot drive traffic, then this would be a game-changer for your team.

Google has an NLP feature that indexes web pages, and it tries to understand the different meanings of every single passage on the page.

The passages in the article will show up in the search engine search results for search queries that are relevant if it is buried in the large mountain of the main topic.

Passage Indexing is something like an internal ranking system that will have a larger impact on different results than the SERP results.

4. Main Core Web Vitals

Before we heard about Passage Indexing, the whole SEO community was going crazy about Core Web Vitals.

As you might have become aware, Google has been pressing on webmasters to give better page experience to other people.

It is made to ensure that other users visit the pages on Google search results from bad page experience.

The algorithm has been there for some time now, and it will become the latest addition right after May 2021.

You have to note that Core Web Vitals might not be the main signal to rank pages on SERP results. Google will continue to rank many web pages with top-quality content and links even if they don’t meet the standards.

5. Focus on Search Intent and User Intent

This is the year you will have to prioritize the user search intent and the user behavior.

People’s behavior and search intent keep changing. They will go to the Google website and other search engines if they don’t find the answers to their questions.

When different businesses know what our users are looking for and provide them with additional content that properly answers their questions, the company will also take advantage of it with other users.

Based on local experts, SEO experts must move away from traditional SEO practices that have no more value than they had three years back. Search intent is the key point of SEO today.

6. Localization of the SEO

There are a lot of local businesses that are going to see a lot of traction from the Google website as there is a push towards the different local SERP results.

It means that it is time to focus on creating proper quality reviews on Google Business and other original review platforms.

Over the past several months, many businesses have benefited from these search results, and Google wants to showcase different results that help users. Websites want to target local audiences with the location data to rank higher on Google.

7. Video SEO Gets Proper Structured Data

If you love Video SEO, then Google 1/O has a lot of things to offer; the giant search engine launched the seek markup protocol and the clip markup protocol to help video content rank higher in search results.

Key moments are one of the best features that are uploaded on Youtube. Moving onwards, any platform that hosts the video can also benefit from new data markups.

8. Customer Analytics and Lifetime Value

SEO has also evolved a lot over the years. Brands also need to work double hard on bridging the gap between web traffic and return on investment. Behavioral analytics will become a large area of focus.

When Google starts to evolve, different conversions and revenues become more and more important. Brands have to focus on what their clients are doing and what things are done to make your site better,

With fast integrating Google Search Console keyword data with different question modifiers to relevant topics, this protocol can satisfy consumers.

9. Brand SERP Optimization and Entities

This year, people keep a close watch on the brand SERPs, and the knowledge graphs will become more important. You need to understand who you are and what audience will give you value for other businesses.

It is not just what your site showcases, but the brand’s online digital presence and how the brand interacts with each other on SERP results. SEO experts need to know how NLP and entities play a crucial role in Google rankings.

10. All SEO is Mobile SEO

Making sure that your site performs for mobile phones is something you might have to pay attention to in 2022. Mobile device user experience will be a large focus for most SEO experts.

Focus on making mobile user experiences better to give consumers the things that are required. Make sure the mobile site responds well.