To reach out to the customer, increase brand awareness, and generate new business leads, corporate houses use various methodologies and approaches to get the desired response. A video that is produced by a corporate house to convey a certain message and acts as a medium to demonstrate the business concept to evoke a favorable response is a corporate video. Corporate video production is a demand that would grow consistently.
The corporate videos are produced for the internal audience for training and recruitment purposes and for the external audience to inform them about its activities and core demographics. Customers love to watch videos as these are easily understandable, accessible, and more engaging than the written content. Here are a few types and styles of videos, which you can incorporate for your own business and marketing needs.
Showreel
A short video, which is around 2-3 minutes in length and features the company’s projects, is known as a showreel. These are a kind of digital portfolio to show new clients your business achievements, brand management, and marketing communication. It is essentially a digital portfolio to show new clients what you’re capable of. Showreel videos work like case studies and act as a tool to influence clients to invest in you.
Company Profile Videos
Companies who want to introduce themselves to their customers and potential stakeholders produce such videos. These videos give a brief overview of the company and its products and services. Messages from the MD or the CEO, information about the company, its employees, and various other activities and events are highlighted in this video.
Promotional and Brand Videos
Promotional videos are made to display specific products or services launched by the company. These videos are for a particular audience and are designed to get brand recognition and customer awareness. These videos work well on television broadcasting platforms.
Brand awareness videos are made to increase brand visibility, which helps to increase customer loyalty and base.
Industrial Videos
Industrial videos are made for specific industrial needs. These videos are produced to provide information about products or services; trade shows to demonstrate the manufacturing process, business marketing, fundraising, and attract investors.
Social Media Videos
These videos are short and are created to highlight the brand. It encourages the viewers to like and share the videos. Its main purpose is to reach out to the target audience by linking the company to various festivities, events, and news to grab viewers’ attention.
It is done by linking your company to specific events or news headlines to catch the viewers’ attention. It is a very effective marketing tool focused to attract specific customers, which is achieved through online algorithms.
Event and Conference Videos
A successful event requires to be highlighted to ensure that every moment of the event should reach out to the customers. These videos tell the audience about various activities from private corporate events, conferences, exhibitions, and networking to festivals, concerts, and live performances.
Conferences are organized to present information about key issues. The videos are made to portray industry trends, current challenges faced by the organization, how it deals with them, and the company’s future vision.
Also Read: The Incredible Benefits of Led Video Walls for Advertising
Testimonial Videos
These videos work wonders for the organization. It depicts the views of the customer who has already used your product or service. It effectively connects with potential consumers and encourages them to purchase the product or service. These videos are specifically devised to inform the customers that the company and its products are trustworthy.
Celebrity and influencers testimonials are also made these days to increase the visibility of the product or service.
