In case you own a business or are in the field of marketing, you might have often been recommended for Search Engine Optimization, commonly referred to as SEO for catapulting your business. Your peers and colleagues can’t stop talking about it but you are having mixed feelings about it. You feel you do not have enough information about it to make a decision. Don’t worry, we are here to help you and we will make our case in this article.
The benefits of SEO are multifold and if you are smart enough to take advantage of it, the success of your brand can be ensured. You might have studied the basics of this method but would have realized the implementation can be complex and time-consuming. Therefore in order to know if adopting this tactic is worth it, let’s try and understand SEO and the advantages it gives you in digital marketing.
1. More Clicks
Birmingham SEO experts suggest that the most important and simple advantage that SEO gives to you is making users flow into your website. SEO helps in developing the website in such a way that when a user searches for specific pertinent words, the website will rank higher. When people need to research something in our times, most of them will pick up their smartphones and search for it on a search engine like Google. The sites that appear on the first page are either there because the search engine’s algorithm got them there or the SEO helped them get there. With the help of extensive research on user behavior, SEO helps your target audience reach you and results in more clicks on your website.
2. Quality Traffic
As SEO is an inbound marketing strategy, one does not need to persuade or convince a web user or visitor to the website. The visibility is organic as the user is already looking for the information, services or goods available on your website. So you are in effect only reaching out to the target audience that actually wants to know about you and then you can focus on their needs. This targeted approach at quality inbound traffic will hugely help your business.
3. Advertisements Not Needed
As SEO helps you to rank higher on search results organically, you do not need to pay for ads. Of course, you might need to periodically update your website to ward off competition, but that investment along with the initial one is much less than the one needed for ads. There is no recurrent cost to it.
4. SEO is a good source of Leads
SEO due to its “inbound” nature can become a primary source of leads for a business. Also, the closing rate of these leads is also known to be high.
5. Trust and Credibility
If your website ranks higher on the search results, the brand increases its credibility in the eyes of the clients. Users expect that a search engine like Google will give more pertinent and better quality search results on the initial pages. Some researchers suggest that more than 70 percent of users do not move beyond page 1 of the results.
Own a budding new business. Do not shy away from SEO, take the plunge.
