You might agree with us when we say that competition is super tough even on the digital platform. Today, when almost all businesses are trying to make a mark on Google, it becomes really very difficult to evolve as leaders in their ranking. But that’s your target if you want to bring your company to the top position and invite more exposure from the clients and customers. But there is this recent concept of negative SEO that has hit Google and the online websites drastically. Not just the startups but even the oldest leaders of online business have been targeted through this and have suffered great losses.
What is Negative SEO and How to Stay Protected against it?
Negative SEO in easy words refers to sabotaging a company’s reputation and online presence by various ways. This includes adding spam links to the targeted websites, spreading their content on different platforms and sites on Google, even hacking the website and pointing links to websites with spammy and prohibited keywords. It goes without saying how drastic and negative the effects of these would be on your online presence! Well, you have to protect your business and your website under all conditions, and some of the best tips that we can get our hands on are listed below for you:
Handover your website to an entirely reliable SEO agency
We don’t have to define in detail that SEO is tough. Not everyone can manage their websites all by themselves and even protect it from such negative attacks. If you really want your website and business to sustain on Google (and competitively so), then you have to hand the functioning of it to a reliable and trustworthy plus experienced SEO company. In Melbourne SEO expert like NextGen Digital is highly recommended for this job. This company tends to handle all such matters pretty easily and they have all the tactics to protect your website from such horrendous attacks. What’s more, they even have the experience to create incredible content on your website that automatically brings it to the top-most level on the Google ranking.
Set up a Google webmaster tool email alerts
Google is awesome. It has developed this software called the webmaster tool email alert that automatically pings you when it detects that your website is being attacked by malware or you get a manual penalty from Google for the copied content or plagiarism-based content. You can immediately review and engage in damage control.
Keep a track of your backlinks
Some spammers tend to create a backlink to your website to spam websites. Absolutely unethical! But when did evil adhere to ethics! You have to stop these backlinks in order to safeguard your position. There are lots of sources, websites, and software that you can easily connect on Google which keeps you in the loop if such negative hyperlinking starts happening to your website.
Apart from these, remember that the spammers will try to remove your best backlinks from your website. You have to protect them as well by monitoring them constantly. You should also keep monitoring your content timely to know of a breach in the content and if you notice that these are being copied multiple times, don’t hesitate to register a complaint on Google against them. In the end, you want the best for your website — and these steps help you attain it.
