In the world, we live in, the exterior of everything matters as much as the interior core. Packaging is the construction of the exterior of your product and similarly, it is essential to design and present it in the best possible way. If you have worked tirelessly to develop your food product, you do not want to let yourself down with sub-standard packaging. Give your product the best chance it can have. The grocery/food & drink business is a multi-billion dollar industry and it becomes very hard for any product to stand out. From a few hundred products to choose from some decades back, the customers now have thousands of choices in front of them on shelves of grocery stores. And whether the customer/user associates a positive or negative feeling with the product on first noticing it depends primarily on the packaging.
Food packaging has a wide variety of uses and advantages. The exterior can be used to convey information about the product and it protects the susceptible food items from the environment. All the ingredients of the food product can be mentioned so that the customer makes an informed choice and other attractive features of the packaging can be used as convincing tools.
Following Are Some Tips Which Can Help You in Taking Your Food Packaging Skills to an Amazing Level.
1. Inform clearly and instantly
Do not confuse your audience. When people are generally looking to buy food items, they have a good idea of what they need and being direct and clear with your package will be helpful. If your product is manufactured in Sydney it should be marked that the food packaging is from Sydney.
A product has only a few seconds to impress the customer to the extent that he or she picks it up to know more. Hence, the major points should be briefly conveyed at the outset with the help of the package.
2. Highlight the difference
It is a good idea to check out similar products in the market. The things that make your product different should also be highlighted on the packaging.
3. Appearance on the shelf
This is also known as shelf impact. A product package might look good in isolation but is it creating the desired impact when placed in the middle of hundreds of products? Thus creating a package that has maximum shelf impact is necessary. This could be done by creating patterns of some number of packages or using such colours in your package so as to make an attractive view on the shelf. If the product is being sold online, the size and colour of thumbnails should be appropriate to create the desired impact. Larger thumbnails and brighter colours can help in most cases.
4. Honesty
Do not create a fake image of your product with the package. Try to present your product in a realistic manner with your packaging. It creates customer trust in the long run and an image of integrity.
5. Window for peeking
It is a nice idea to show the actual product through a transparent window on the package. This makes the customer feel secure and confident about the product.
This might not be possible in some cases. A high-resolution photograph of the product can be shown on the package in these instances.
