What is the first thing you notice when you sit on a restaurant table apart from the aesthetics of the place? It’s the menu.
No one can deny that a beautifully crafted menu with beautiful food photography is what attracts us most to the dish.
This is because sometimes we cannot relate to the dish through words; for example, if you were just to read “puffed rice with sizzling chicken”, the first thing in your mind would be – what’s that?
But when you have an image attached where you see beautiful puffed rice with the chicken sizzling in all its glory, you might make up your mind to eat just that.
Therefore more and more businesses are opting for professional food photography. You might say that you will save the extra cash and click through your phone, but professional photography is more detailed and precise.
Let us tell you the reason we think you need to hire a professional food photographer.
The Statistics Speak For-Itself
According to statistics, 82% of people buy food looking at the pictures, which is a staggering amount.
Most people only remember 10% of the information they can read or hear, but when you couple them up with an image, the percentage rises alarmingly to 65%
Statistics never lie, and if images are making so much difference, it becomes extremely important to use them.
If you would notice that almost all food delivery businesses rely on image-based menus instead of just texts. This is again a classic example of how important food photography is for any business.
Increases Sales
When you look at the juicy burger or the beautiful cheese pull from a pizza, your mouth automatically starts salivating.
However, if you now look to the next image with the same burger or pizza with a bad quality image, does it make it feel like the one before? Probably not!
Visual presentation is very important to keep customers attention. The more gripped you can keep them to the pictures, the more sure it becomes that they will order that dish- remember that eyes eat more than the mouth in the initial stages.
If you have digital menus for your online delivery, an image-based menu is very important as it helps increase the conversion rate by 25% and is a great way to boost SEO.
In a restaurant business, you can showcase images in various ways on the menu. You can choose the most popular way to highlight the most popular dishes in your restaurant or the chef specials.
Build Customer’s Trust
Here the analog “what you see is what you get” is taken very seriously.
This is because food photography is very popular today, and customer’s like knowing what they can expect from the dish.
When you have a professional photographer, they use the high tech cameras in their food photography studio to produce pictures that take styling food to the next level. They never undersell, and nor do they oversell, thereby gaining the trust of customers.
Helps In Branding
As a business owner, you need to realize that there are hundreds of restaurants opening in the market every year.
You need to carve out your niche and tell a story. You control what kind of image you want to show to the world outside.
If you want to portray that your restaurant is classy, your photos should reflect that it should be minimal and sophisticated.
A professional photographer knows exactly what strings to pull to create that perfect brand identity according to the narrative you give them.
Bottom Line
To sum it all, the best way to get people’s interest is through visual representation, and good photography is the need of the hour.
Moreover, you want to make your customers at ease while ordering, and giving them delicious pictures when they are hungry does just that!
